Charlie Choe
Netherlands
Charlie Choe is a Dutch sleepwear brand based in Weert. It makes pyjamas, nightdresses and loungewear for women, men, girls and boys.
| Based in | Weert, Netherlands |
|---|---|
| Focus | Sleepwear and loungewear |
| Group | Includes Dirkje, Koko Noko, No Way Monday |
| Family range | Mini-me matching sets |
| Website | charliechoe.com |
What is Charlie Choe?
Charlie Choe, marketed as Charlie Choe Sleepwear, is a Dutch brand based at Celsiusstraat 2 in Weert. It markets itself as a brand for trendy sleepwear. The official website lists it as part of a group that also includes Dirkje, Koko Noko and No Way Monday. The site gives no founding date or founder.
Products and positioning
The range covers nightwear for the whole family:
- Pyjamas, pyjama trousers, shortamas and nightdresses
- Nightwear for women, men, girls and boys
- A Mini-me collection of matching family sets
- Loungewear and bathrobes
Collections are organised into themed lines, such as Midnight Rose, Sleepy Panther, Frosted Dreams and Plaid Together.
Distribution
The brand sells through its own website, where it advertises same-day shipping for orders placed by 13:00 on weekdays, free pickup point delivery from 50 euros and a 14-day return period. Gift cards are also offered. The group affiliation suggests the brand sits within a wider family of nightwear and children's labels, although the website does not describe how the group is organised.
Frequently asked questions
Where is Charlie Choe from?
Charlie Choe is a Dutch sleepwear brand based in Weert, in the Netherlands.
What does Charlie Choe sell?
It sells pyjamas, nightdresses, loungewear and bathrobes for women, men, girls and boys.