9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

AYA Label

Netherlands

AYA Label is a women's swimwear and accessories brand founded in 2018, with its warehouse in Amsterdam. It makes bikinis, one-pieces and beachwear largely from regenerated nylon.

Facts
Founded2018
WarehouseAmsterdam
Main productsSwimwear and accessories
Key materialECONYL regenerated nylon
Websiteayalabel.com
Segment
Mid-market
Categories
SwimwearWomenswearAccessories
Sales channels
E-commerceWholesale

What is AYA Label?

AYA Label is a women's swimwear and accessories brand founded in 2018. Its own FAQ page states that its warehouse is in Amsterdam, and the brand sells to customers in many countries through its online store.

Products and positioning

The collection is built around swimwear, with a range of accessories alongside it. According to the brand, the range includes:

  • Bikini tops and bottoms, one-pieces and sets
  • Beachwear
  • Bags, sunglasses and hair accessories

Most pieces are made from ECONYL regenerated nylon, which is produced from waste such as fishing nets and fabric scraps. Some newer pieces use recycled mesh and recycled glitter fabric. The brand states that its fabric is OEKO-TEX certified.

Distribution

AYA Label ships from its web shop to EU countries, the United Kingdom, the United States, Canada, Australia and other markets. Its site also offers a store locator and a retail partner programme, although the FAQ page does not name individual stores.

Frequently asked questions

Where is AYA Label from?

AYA Label states that its warehouse is in Amsterdam, and it is listed as a Dutch brand.

What does AYA Label sell?

It sells women's swimwear, including bikinis and one-pieces, plus beachwear, bags, sunglasses and hair accessories.

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