Beachlife
Beachlife is a Dutch swimwear brand founded in the Netherlands that makes bikinis, swimsuits and beachwear. Its range covers women's swimwear in cup sizes up to F as well as swimwear for men and children.
| Origin | Netherlands |
|---|---|
| Category | Swimwear and beachwear |
| Sizing | Cup sizes up to F |
| Price level | Mid-market |
| Website | beachlife.com |
What is Beachlife?
Beachlife is a swimwear label from the Netherlands. The brand describes itself as founded in the heart of the Netherlands and sells mainly to Dutch and European customers through its own web shop, where prices are shown in euros and Dutch payment methods are offered.
Products and positioning
The core of the range is women's swimwear. Beachlife offers bikini tops and bottoms that can be bought separately, one-piece swimsuits and beach clothing, with supportive styles available in cup sizes up to F. Seasonal collections include printed and glitter bikinis, and the brand has also released a capsule collection with Nina Warink.
- Women's bikinis, swimsuits and beachwear
- Children's swimwear for boys and girls
- Men's swim shorts
Prices sit in the mid-market, with most pieces positioned as accessible fashion swimwear rather than luxury beachwear.
Distribution
Alongside its online shop, Beachlife lists physical points of sale on its website and operates a B2B portal for retail partners, which is hosted on the domain of the Dutch swimwear company Cyell.
Why it matters
Beachlife is an example of a size inclusive swimwear brand that combines direct online sales with a wholesale network. Separating tops and bottoms and offering larger cup sizes addresses a common fit problem in swimwear and helps the brand reach a broad customer base.
Frequently asked questions
Where is Beachlife from?
Beachlife is a swimwear brand from the Netherlands.
What does Beachlife sell?
Beachlife sells bikinis, swimsuits and beachwear for women, plus swimwear for men and children, with tops available in cup sizes up to F.