Shiwi
Shiwi is a Dutch swimwear and casualwear brand that presents itself as "The Sunshine Brand". It is best known for men's swim shorts and also sells t-shirts, shirts, polos, knitwear, trousers and caps.
| Origin | Netherlands |
|---|---|
| Tagline | Always in for a swim |
| Core product | Men's swim shorts |
| Channels | Own webshop, B2B webshop, marketplaces |
| Website | shiwi.com |
What is Shiwi?
Shiwi is a swimwear led fashion brand from the Netherlands that markets itself as "The Sunshine Brand". Its tagline, Always in for a swim, frames sunshine as a year round lifestyle of energy, adventure and positivity.
Products and positioning
The core of the range is men's swimwear, above all swim shorts. Around that, the brand builds a relaxed summer wardrobe:
- Swim shorts
- T-shirts, polos and shirts
- Shorts, trousers and co-ord sets
- Sweaters and jackets
- Accessories such as caps
The styling is casual and easy to wear, aimed at a throw on and go summer look.
Distribution
Shiwi runs its own online shop in Dutch and English, shipping across the European Union, and operates a separate B2B webshop for trade customers. The brand is also sold through large online platforms such as Zalando and through sporting goods retail.
Why it matters
Shiwi illustrates how a specialist category such as swim shorts can anchor a broader casualwear brand, combining direct online sales with wholesale and marketplace reach.
Frequently asked questions
Where is Shiwi from?
Shiwi is a Dutch brand from the Netherlands.
What does Shiwi sell?
Shiwi is best known for men's swim shorts and also sells summer casualwear such as t-shirts, polos, shirts and caps.