14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

XPOOOS

Sockshouse BV · Netherlands

XPOOOS is a Dutch sock and underwear brand of Sockshouse BV, based in 's-Hertogenbosch in the Netherlands. It makes patterned statement socks, bamboo essentials, boxers and hipsters for women and men.

Facts
CompanySockshouse BV
Headquarters's-Hertogenbosch, Netherlands
LinesExpressive and Essential
ProductsSocks, boxers, hipsters, gift boxes
Websitexpooos.com
Segment
Mid-market
Categories
WomenswearMenswearLingerieAccessories
Sales channels
E-commerceWholesale

What is XPOOOS?

XPOOOS is a legwear and underwear label owned by Sockshouse BV, a company based in 's-Hertogenbosch, Netherlands. The brand treats socks as a fashion statement rather than a basic, with colourful designs that act as an accessory to an outfit.

Products and positioning

The assortment is split into two worlds:

  • Expressive: patterned socks with animal, city, bicycle and sport prints, plus Christmas designs
  • Essential: plainer styles made with 75 percent bamboo

For women the range includes footies, short socks, socks and hipsters; for men footies, quarters, socks and boxers. Both lines are also sold as sets and gift boxes. XPOOOS has released collaborations such as A Fish Named Fred and &C x XPOOOS.

Distribution

XPOOOS sells through its own multilingual webshop with next-day delivery in the Benelux and free shipping thresholds for the Netherlands, Belgium and Germany, and through fashion and gift retailers.

Why it matters

XPOOOS is part of a wave of European sock brands that turned a commodity product into a gifting and self-expression category, using prints, sets and collaborations to lift the value of an everyday purchase.

Frequently asked questions

Where is XPOOOS from?

XPOOOS is a Dutch brand owned by Sockshouse BV in 's-Hertogenbosch, Netherlands.

What does XPOOOS sell?

XPOOOS sells patterned and bamboo socks, boxers and hipsters for women and men, including sets and gift boxes.

Sockshouse: all brands
All brands