9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

BILLIE SWIM

Netherlands

Billie Swim is an online women's swimwear brand that positions itself around slow fashion and sustainability. Its swimwear is made from recycled polyamide and sold in more than 30 markets.

Facts
CategoryWomen's swimwear
Material100% recycled polyamide (brand stated)
Markets30+ countries
RetailOnline, stockists, pop-ups
Websitebillieswim.com
Segment
Mid-market
Categories
SwimwearWomenswear
Sales channels
E-commerceWholesale

What is Billie Swim?

Billie Swim sells women's swimwear online and presents itself around slow fashion and sustainability. The site shows euro pricing for the Netherlands by default, but it does not confirm a headquarters, founder or founding year, so those fields are left out.

Products and positioning

The range includes bikinis, one-piece swimsuits, cover-ups, sarongs, skirts and bridal pieces, as well as gift cards. Collections named on the site are Billies Classics, Biarritz and Ribbed. The brand states that its swimwear is made from 100 percent recycled polyamide sourced from Italy.

Distribution

The online store has a country selector listing more than 30 markets, including Europe, the UK, the US, Australia, New Zealand, Japan and Thailand. A wholesale and stockists page is available, and the brand has run pop-up stores, including one in Amsterdam that followed a first pop-up in 2025. The brand also says it skips Black Friday discounts.

Why it matters

The label is an example of a small swimwear brand that combines direct online sales, selective wholesale and pop-ups, with a clear stance on materials and discounting.

Frequently asked questions

What does Billie Swim sell?

It sells women's swimwear including bikinis, one-piece swimsuits, cover-ups, sarongs and bridal pieces.

What is Billie Swim made from?

The brand says its swimwear is made from 100 percent recycled polyamide sourced from Italy.

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