Annadiva
Netherlands
Annadiva is a Dutch lingerie and swimwear brand for fuller cup sizes, run by Mariëlle van der Loo. Its first own collection launched in 2021, and it sells through webshops, three stores and selected lingerie shops.
| Origin | Netherlands |
|---|---|
| First own collection | 2021 |
| Sizes | Cup C to I |
| Webshops | Netherlands, Belgium, Germany |
| Physical stores | Three |
| Website | annadiva.nl |
What is Annadiva?
Annadiva is a Dutch lingerie and swimwear brand. Its website describes Mariëlle van der Loo as the "brain and face" behind the brand and gives its motto as "for women, by women". The company was launched almost ten years before its first own collection appeared in 2021, but the page gives no exact founding year.
Products and positioning
Annadiva began with swimwear, with its own first collection in 2021, and soon added a lingerie line. Its sizes run from cup C to I, which places it in the fuller-bust segment.
Distribution
- Annadiva webshops for the Netherlands, Belgium and Germany.
- Three physical stores.
- More recently, selected lingerie stores.
The company behind the brand appears in a consumer review listing as Dutch Bodyfashion BV.
Why it matters
Annadiva is an example of a Dutch direct-to-consumer retailer that moved from selling other brands to developing its own label, with a clear size focus.
Frequently asked questions
Where is Annadiva from?
Annadiva is a Dutch lingerie and swimwear brand with webshops for the Netherlands, Belgium and Germany.
What does Annadiva sell?
It sells swimwear and lingerie in cup sizes C to I.