Charmline
Maryan Beachwear Group · Germany
Charmline is a German swimwear brand from the Maryan Beachwear Group in Murg. It makes swimsuits and bikinis, including the shaping Charmline Bodycontrol collection, plus matching beach cover-ups.
| Country | Germany |
|---|---|
| Parent | Maryan Beachwear Group |
| Headquarters | Murg, Germany |
| Collections | Charmline, Charmline Bodycontrol |
| Website | charmline.com |
What is Charmline?
Charmline is a German swimwear label belonging to the Maryan Beachwear Group, the company built by designer Maryan Mehlhorn in Murg in southern Germany. The company was founded by Mehlhorn, and Charmline sits within its portfolio alongside other beachwear lines.
Products and positioning
Charmline focuses on swimwear for women that combines fit and figure support. Its range includes:
- Swimsuits and underwired bikinis offered by cup size
- Charmline Bodycontrol, a shaping collection
- Mix and match bikini tops and bottoms
- Matching over-shirts and sarongs
Collections are presented in seasonal themes with their own prints and colourways, such as tropical and golden palettes, and the label is positioned in the premium segment of the swimwear market. Because tops and bottoms are sold separately, customers can combine different sizes for a better fit.
Distribution
Charmline is sold through specialist and department store retailers, including the German department store Breuninger, and through its own website.
Why it matters
Charmline represents the German tradition of fit-focused swimwear, where cup sizing and shaping technology matter as much as fashion prints.
Frequently asked questions
Who makes Charmline swimwear?
Charmline is made by the Maryan Beachwear Group, founded by designer Maryan Mehlhorn in Murg, Germany.
What does Charmline sell?
Charmline sells women's swimsuits and bikinis, including the shaping Bodycontrol line, plus over-shirts and sarongs.