INASKA
INASKA is a German sustainable swimwear label founded in 2016 by Franziska Hannig. It makes functional, fairly produced bikinis and swimsuits and champions body diversity in its imagery.
| Founded | 2016 |
|---|---|
| Founder | Franziska Hannig |
| Origin | Germany |
| Focus | Sustainable swimwear |
| Website | inaska.com |
What is INASKA?
INASKA is a German swimwear brand founded in 2016 by Franziska Hannig. The company is run by two managing directors, Franziska and Elisa, and focuses on sustainable swimwear that is designed to perform in the water as well as look good.
Products and positioning
INASKA makes bikinis and swimsuits that it describes as aesthetically pleasing, functional and fairly produced. The collections are framed around a love of the ocean.
Sustainability and approach
INASKA's sustainability approach extends beyond materials to how it presents and sells product:
- Authentic photography of real women rather than retouched images, to promote body diversity
- A Second Life Shop that sells prototypes and items with small flaws at reduced prices to cut waste
- Fair production as a core brand principle
Distribution
INASKA sells mainly through its own online shop at inaska.com.
Why it matters
INASKA is one of a group of German digital-native labels using sustainability and inclusive imagery as their main point of difference in a swimwear market dominated by large sports brands.
Frequently asked questions
Who founded INASKA?
INASKA was founded in 2016 by Franziska Hannig.
What does INASKA make?
INASKA makes sustainable, fairly produced bikinis and swimsuits designed for active use.