Lidea
Lidea is a German women's swimwear brand that combines fashion trends with functional support under the slogan Just Fits. It makes bikinis, swimsuits and beachwear sold online and through retail partners.
| Category | Women's swimwear |
|---|---|
| Tagline | Just Fits |
| Lines | Bikinis, swimsuits, beachwear, Eco Shape |
| Channels | Online shop, retail partners |
| Website | lidea.com |
What is Lidea?
Lidea is a women's swimwear brand whose positioning centres on fit. Its tagline is Just Fits, and it promises to combine fashion trends with functional support.
Products and positioning
The range is organised into a few core categories:
- Bikinis, sold as mix and match tops and bottoms
- Swimsuits
- Beachwear
- Lidea Eco Shape
Bikini tops come in styles such as halter, neck halter, cross-over, underwire and long line, while bottoms include low-rise and tie-side cuts. Some tops are offered by cup size. The brand also publishes swimwear care guidance and a size guide.
Distribution
Lidea sells through its own online shop in German and English and supports retail partners through a dedicated retailer area and a store finder. It is stocked by the German department store group Breuninger and by online retailer Bergfreunde, among others.
Why it matters
Lidea is an example of a swimwear specialist that competes on fit and support rather than on fashion alone, a positioning that appeals to retailers looking for dependable swimwear for a wide range of body shapes.
Frequently asked questions
What does Lidea sell?
Lidea sells women's swimwear, including mix and match bikinis, swimsuits and beachwear.
Where can I buy Lidea swimwear?
Lidea is sold through its own online shop and through retailers such as Breuninger and Bergfreunde.