Maryan Mehlhorn
Maryan Mehlhorn is a German luxury swimwear brand. It designs and makes sculptural swimsuits and bikinis by hand in its own tailoring atelier in southern Germany.
| Origin | Germany |
|---|---|
| Leadership | Maya Mehlhorn, CEO and creative director |
| Production | Own atelier in southern Germany |
| Sizes | Up to 20 |
| Website | maryanmehlhorn.com |
What is Maryan Mehlhorn?
Maryan Mehlhorn is a German luxury swimwear brand led by Maya Mehlhorn as chief executive and creative director. Its design language is built around sculptural, body shaping swimwear that combines tailoring techniques with elastic fabrics.
Products and positioning
The collections cover swimsuits, bikinis, separate tops and bottoms, and beachwear. The brand speaks of an inner architecture in its pieces and places a strong emphasis on fit, with styles offered in up to 20 sizes.
Production is a key part of its positioning:
- Swimwear is designed and made in house at a tailoring atelier in southern Germany
- Each swimsuit is handmade
- Main fabrics are sourced in Europe
Distribution
Maryan Mehlhorn is sold through department stores and fashion boutiques, as well as hotel and resort boutiques, with stockists in places such as Milan, Berlin, Dubai and Mallorca. The brand also sells through its own website.
Why it matters
Maryan Mehlhorn shows how a swimwear specialist can compete at the luxury end of the market through in house craftsmanship and fit, and how resort retail can complement traditional department store distribution.
Frequently asked questions
Where is Maryan Mehlhorn made?
Maryan Mehlhorn swimwear is designed and handmade in the brand's own tailoring atelier in southern Germany.
What does Maryan Mehlhorn sell?
The brand sells luxury swimwear, including swimsuits, bikinis and beachwear.