NATURANA
NATURANA is a German lingerie brand founded in 1917 by Carl Dölker as a corset factory in Gomaringen, on the edge of the Swabian Alb. It makes bras, including its well-known minimiser, as well as corsetry and swimwear.
| Founded | 1917, Gomaringen |
|---|---|
| Founder | Carl Dölker |
| Ownership | Dölker family |
| Known for | Minimiser bra |
| Website | naturana.com |
What is NATURANA?
NATURANA is a German lingerie maker based in Gomaringen, Baden-Württemberg. The company traces its origins to 10 July 1917, when Carl Dölker founded a corset factory in the village. It is run by the Dölker family, today represented by Stephanie, Eva and Claudia Dölker, great-granddaughters of the founder.
History
The firm's first major success was a reform corset that constricted women less than competing designs. NATURANA credits itself with inventing the first bra, and over the following century it adopted new materials such as rubber threads, elastane and microfibre. A bodice museum at the Gomaringen site documents this history.
Products and positioning
The brand focuses on comfortable, supportive underwear:
- Bras, including the minimiser
- Corsetry and shaping underwear
- Swimwear
Its minimiser bra is described by the company as world-famous and remains a core product.
Distribution
NATURANA sells through specialist lingerie retailers and exhibits at international trade fairs such as Salon International de la Lingerie in Paris, alongside its own online shop.
Why it matters
With more than a century of history, NATURANA is one of Germany's long-established family-owned lingerie companies and illustrates the importance of fit and support in the bodywear market.
Frequently asked questions
Where is NATURANA from?
NATURANA is a German lingerie brand based in Gomaringen, on the edge of the Swabian Alb.
Who founded NATURANA?
Carl Dölker founded the company as a corset factory in 1917, and it is still run by his family.