Bruno Banani
Germany
Bruno Banani is a German underwear and clothing brand founded in Chemnitz in 1993. Its fragrances are marketed under licence by Coty.
| Founded | 1993, Chemnitz |
|---|---|
| Founders | Wolfgang Jassner, Klaus Jungnickel, Jan Jassner |
| Legal form | GmbH |
| Fragrance licence | Coty |
What is Bruno Banani?
Bruno Banani is a German brand of undergarments, men's and women's clothing and perfumes. According to Wikipedia it was founded in 1993 in Chemnitz, Germany, by Wolfgang Jassner, Klaus Jungnickel and Jan Jassner, and is headquartered there as a GmbH.
Products and positioning
Underwear is the core category, with men's and women's clothing alongside it. Marketing rights for Bruno Banani perfumes are held by Coty, so fragrances are sold through that partner rather than by the brand directly.
History
- 2009: an eco friendly range using Biophyl fibre from Advansa, with a class 1 Oeko-Tex rating
- 2009 to 2012: a Tongan luger publicly known as Bruno Banani; in 2012 it emerged that the renaming was a marketing arrangement
- 2013: the athlete legally changed his name to Bruno Banani
The brand also has outlet store listings in Germany and Austria.
The brand is also known for an unusual 2010s marketing episode involving a Tongan athlete, documented on Wikipedia.
Frequently asked questions
Where is Bruno Banani from?
Bruno Banani is from Chemnitz, Germany.
What does Bruno Banani sell?
Bruno Banani sells underwear, clothing and, through Coty, perfumes.