9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Ceceba

Germany

Ceceba is a men's bodywear brand that dates its history to 1893. Its German-language website sells underwear, nightwear, loungewear and swimwear for men.

Facts
Brand claimUnderwear since 1893
FocusMen's bodywear
RangeUnderwear, nightwear, loungewear, swimwear
Language of official siteGerman
Websitececeba.com
Segment
Mid-market
Categories
MenswearLingerieSwimwear
Sales channels
WholesaleE-commerce

What is Ceceba?

Ceceba is a menswear brand that concentrates on bodywear. Its official website describes it as brand underwear since 1893 and says the label has specialised in men for more than 130 years. The site is in German and lists a German telephone number and German opening hours, which is consistent with the German origin given in directory listings, although the site gives no headquarters address.

Products and positioning

The range on the official site covers several everyday categories for men:

  • Underwear, including briefs, pants, boxer shorts, long underpants and multipacks
  • Undershirts, such as tank tops and T-shirts
  • Nightwear, including pyjamas and shortys, plus loungewear
  • Swimwear, including swim trunks, and bathrobes

Ceceba also offers plus sizes, including a line called Konvex, and organises its collection into named series such as Feinripp, Bamboo, Bestseller, Thermo and Canadian. The focus on multipacks and named basic series points to a staples business built on repeat purchases rather than seasonal fashion.

Company background

The site footer links to separate company pages on ceceba-group.com and cecebagroup.com, which suggests a wider group structure, but the brand site does not name a parent company or a founder.

Frequently asked questions

What does Ceceba sell?

Ceceba sells men's bodywear, including underwear, undershirts, nightwear, loungewear and swimwear. It also offers plus sizes.

How old is Ceceba?

Its official website describes it as brand underwear since 1893 and says it has specialised in men for over 130 years.

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