Anita
Germany
Anita is a German lingerie and swimwear brand from Anita Dr. Helbig GmbH in Brannenburg, Upper Bavaria. The company, which dates to 1886, specialises in lingerie and swimwear with a focus on large sizes.
| Company | Anita Dr. Helbig GmbH |
|---|---|
| Headquarters | Brannenburg, Upper Bavaria, Germany |
| Founded | 1886 (company) |
| Focus | Lingerie and swimwear, large sizes |
| Languages | 16 |
What is Anita?
Anita is a lingerie and swimwear brand from Germany, not from the United Kingdom as some directories suggest. It is the brand of Anita Dr. Helbig GmbH, which is headquartered at Brannenburg in Upper Bavaria. A German company database lists the firm as founded in 1886.
Products and positioning
The company describes itself as a specialist supplier for lingerie and swimwear, with a focus on large sizes. Its product lines address several groups of customers:
- women who have had breast surgery
- pregnant women and nursing mothers
- slim and busty young women
Distribution
The company appears among German exhibitors at the Salon International de la Lingerie and Interfilière Paris, which points to a business-to-business trade route. The database entry gives no sales markets, and the languages the company works in are listed as 16.
Why it matters
Anita is a long-established German name in specialist intimate apparel, covering functional needs such as post-surgery and maternity wear as well as everyday lingerie and swimwear.
Frequently asked questions
Where is Anita lingerie from?
Anita is a German brand from Anita Dr. Helbig GmbH, headquartered in Brannenburg, Upper Bavaria.
What does Anita sell?
Anita sells lingerie and swimwear with a focus on large sizes, including lines for women after breast surgery and for pregnancy and nursing.