Dorina
Dorina is a lingerie brand founded in 1968 and described as one of the leading lingerie brands in Europe. It makes bras, briefs, shapewear, sleepwear and swimwear for women of all sizes.
| Founded | 1968 |
|---|---|
| Category | Lingerie and swimwear |
| Also offers | Sleepwear, shapewear, activewear |
| Website | dorina.com |
What is Dorina?
Dorina is a women's lingerie brand that dates back to 1968. It is described as one of the leading lingerie brands in Europe.
Products and positioning
The range includes bras, panties, shapewear, sleepwear, swimwear and activewear. The brand also offers accessories such as jewellery and bags. Its collections are designed for women of all sizes and shapes, which places inclusive fit at the centre of its positioning.
Swimwear is a visible part of the offer, with seasonal collections presented around themes such as travel, for example a spring and summer 2020 swim collection called Around the World.
Distribution
Dorina products are available through large online fashion retailers such as Zalando, Baur and ASOS, which makes marketplaces and online platforms an important route to customers.
Why it matters
Dorina shows how an established intimates label has widened from underwear into swimwear, sleepwear and activewear while keeping a broad size range as its main promise.
Frequently asked questions
What does Dorina sell?
Dorina sells bras, panties, shapewear, sleepwear, swimwear and activewear, plus accessories such as jewellery and bags.
When was Dorina founded?
Dorina dates back to 1968.