Avet
Vilaseca · Spain
Avet is a Spanish intimate apparel brand owned by Vilaseca, a family company based in Mataró near Barcelona. It makes lingerie and underwear sold through multi-brand retailers and department stores.
| Owner | Vilaseca |
|---|---|
| Company founded | 1952 |
| Headquarters | Mataró, Barcelona |
| Production | Weaving, sewing and logistics in-house |
| Main channel | Multi-brand retailers |
| Website | avet.es |
What is Avet?
Avet is an intimate apparel brand from Catalonia, Spain. It belongs to Vilaseca, a family business founded in 1952 and headquartered in Mataró, in the province of Barcelona. Vilaseca also owns a second brand, Set.
History
Vilaseca was founded by the father of Esteve Vilaseca, who later became managing director as part of a generational handover, while his sister Maria Assumpció Vilaseca took charge of the creative department.
Products and positioning
Avet focuses on intimate apparel for women. The company keeps key stages of production in-house in Mataró, including weaving, sewing and logistics, a model that has become rare in the Spanish lingerie sector.
Distribution
The brand's main channel is multi-brand retail rather than its own stores. In Spain it is also sold through El Corte Inglés. Abroad, Avet works through representatives and distributors, with markets including France, the Scandinavian countries, Germany and Russia.
Why it matters
Avet is one of the long-standing family-owned manufacturers of the Catalan textile cluster around Mataró, combining domestic production with wholesale distribution in Spain and other European markets.
Frequently asked questions
Where is Avet from?
Avet is a Spanish intimate apparel brand owned by Vilaseca, a family company based in Mataró near Barcelona.
Where can I buy Avet lingerie?
Avet is sold through multi-brand lingerie retailers and, in Spain, through El Corte Inglés.