Gisela
Gisela is a Spanish lingerie brand founded in 1993, offering bras, briefs, swimwear, sleepwear and homewear. It sells through its own shops and outlets, department stores and online marketplaces.
| Founded | 1993 |
|---|---|
| Origin | Spain |
| Core category | Lingerie |
| Other lines | Swimwear, sleepwear, homewear |
| Website | gisela.com |
What is Gisela?
Gisela is a Spanish brand specialising in lingerie, founded in 1993. Over three decades it has expanded from underwear into a wider intimate apparel and nightwear offer for women, with selected lines for men and children.
Products and positioning
The range covers:
- Bras, briefs and lingerie sets
- Hosiery
- Swimwear, including swimsuits and bikinis, and beachwear
- Nightdresses, pyjamas and homewear
- Accessories, plus pyjamas for men and children
Gisela positions itself in the accessible, everyday segment of the lingerie market,, covering everyday lingerie as well as beach and home categories.
Distribution
The brand runs its own shops and outlet stores in Spain; in March 2026 it opened its first outlet in Zaragoza, at La Torre Outlet. Gisela collections are also sold at El Corte Inglés department stores and on online marketplaces such as Zalando.
Why it matters
Gisela is one of the domestic players in Spain's competitive lingerie market, using a mix of own retail, outlets, department stores and marketplaces to reach customers.
Frequently asked questions
Where is Gisela lingerie from?
Gisela is a Spanish lingerie brand founded in 1993.
What does Gisela sell?
Gisela sells bras, briefs and lingerie sets, hosiery, swimwear, nightwear and homewear, mainly for women.