9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Benibeca

Spain

Benibeca is a Spanish menswear label founded by designer Anjara García, named after the village of Binibeca on Menorca. It makes contemporary swim shorts and resort wear.

Facts
FounderAnjara García
CountrySpain
Name originBinibeca, Menorca
ProductsMen's swim shorts and resort wear
Segment
Premium
Categories
MenswearSwimwear
Sales channels
WholesaleE-commerce

What is Benibeca?

Benibeca is a Spanish swim and resort label created by designer Anjara García. She named it after the village of Binibeca on the island of Menorca.

Products and positioning

The brand makes contemporary men's swim shorts and resort wear. A magazine profile highlights its exclusive prints and striking colours, which set it apart from plain beach shorts.

Distribution

The brand has appeared in the exhibitor archive of the Pitti Immagine Uomo trade fair, which indicates a presence in the international menswear trade.

Why it matters

Benibeca is an example of a niche Spanish label that has turned a single category, men's swimwear, into a design-led offer built on prints. The brand name itself ties the label to a specific Spanish place, which gives it a clear holiday and resort identity.

Frequently asked questions

Who founded Benibeca?

Benibeca was founded by Spanish designer Anjara García.

What does Benibeca sell?

It sells contemporary men's swim shorts and resort wear with exclusive prints.

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