29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Pilpel

Israel

Pilpel is an Israeli swimwear brand based in Or Yehuda. It makes swimwear for women and children and also offers apparel and shoes.

Facts
HeadquartersOr Yehuda, Israel
Core categorySwimwear
DesignerKeren Gasner (since 2009)
CustomersWomen and children
Websitepilpel.co.il
Segment
Mid-market
Categories
SwimwearWomenswearChildrenswearFootwear
Sales channels
Own storesE-commerce

What is Pilpel?

Pilpel is a swimwear brand from Israel with its headquarters in Or Yehuda, near Tel Aviv. The label designs swimwear for women and for children, and extends its offer into apparel and footwear.

Products and positioning

Swimwear is the core of the brand, supported by a wider range that includes:

  • Swimsuits and bikinis for women
  • Swimwear for kids
  • Clothing and shoes to complement the swim range

Designer Keren Gasner has been responsible for the collections since 2009, giving the brand a consistent design handwriting across its seasonal ranges.

Distribution

Pilpel presents and sells its collections through its own Israeli website, pilpel.co.il, which carries the women's and children's swim ranges together with the brand's clothing and footwear.

Why it matters

Israel has a long tradition in swimwear design and manufacturing, and Pilpel is one of the domestic labels serving that market with a family focused offer that covers both women and children.

Frequently asked questions

Where is Pilpel from?

Pilpel is an Israeli brand headquartered in Or Yehuda.

What does Pilpel sell?

Pilpel sells swimwear for women and children, alongside apparel and shoes.

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