Gideon Oberson
Gideon Oberson is an Israeli swimwear brand founded in 1975 by the Tel Aviv designer of the same name. It makes swimwear, cover-ups and accessories in the medium to high price range.
| Founded | 1975 |
|---|---|
| Founder | Gideon Oberson |
| Based in | Tel Aviv, Israel |
| Category | Swimwear |
| Website | gideonoberson.com |
What is Gideon Oberson?
Gideon Oberson is a swimwear label designed in Tel Aviv. Its founder was born in Italy, studied couture at the Ecole de la Chambre Syndicale de la Couture Parisienne in Paris and ran a haute couture house in Tel Aviv before moving into swimwear.
History
- 1975: switch to swimwear, opening of a factory and launch of the Gideon Oberson label
- 2002: Oberson becomes head swimwear designer at Gottex, designing for both brands for nearly ten years
- Gottex later acquires his label
- 2013: Oberson regains the namesake label and relaunches it under his own direction
Products and positioning
The brand offers swimwear, cover-ups and accessories in the medium to high price range. Its 2015 collection of 130 styles debuted at Mercedes-Benz Fashion Week Miami Beach and was organised around a 24-hour light cycle, moving from morning blues to night-time black and gold.
Distribution
The label sells through wholesale and has been distributed in Israel and Spain, with designs previously carried by department stores and boutiques in several countries.
Why it matters
Gideon Oberson is one of the designers behind Israel's reputation for swimwear, a sector in which Tel Aviv brands have long competed internationally.
Frequently asked questions
Who is Gideon Oberson?
Gideon Oberson is a couture-trained designer who launched his Tel Aviv swimwear label in 1975 and later designed for Gottex.
What does Gideon Oberson sell?
The brand sells swimwear, cover-ups and accessories.