14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

JETS by Jessika Allen

Australia

JETS by Jessika Allen is an Australian swimwear and resortwear brand founded in Sydney. Led by design director Jessika Allen, it designs fashion-forward swimsuits, bikinis and resortwear.

Facts
OriginSydney, Australia
Design directorJessika Allen
CategoriesSwimwear, resortwear
ExperienceMore than 20 years in swimwear
Websiteau.jetsaustralia.com
Segment
Premium
Categories
SwimwearWomenswearAccessories
Sales channels
Own storesWholesaleE-commerceDepartment stores

What is JETS by Jessika Allen?

JETS is an Australian swimwear brand founded in Sydney, where its design team is based. Designed under the creative leadership of Jessika Allen, the label has more than two decades of experience in swimwear.

Products and positioning

The core of the brand is fashion-forward swimwear, complemented by resortwear and, in some ranges, activewear. Styles include one-pieces, bikinis, separates and fuller-cup designs, while the resort offer covers dresses, kaftans, trousers, shorts, skirts, sarongs, shirts and tops, as well as accessories and maternity pieces.

  • One-piece swimsuits and bikinis
  • Fuller-cup swimwear
  • Resortwear including kaftans and sarongs
  • Pieces in recycled nylon blends

Some styles use recycled nylon blended with elastane, combining a fitted, lined construction with lightweight stretch.

Distribution

JETS sells through its Australian online store, a stockist network and its own concept stores, including a store at Westfield Chermside in Brisbane. Internationally, the brand is carried by department stores such as Selfridges.

Why it matters

JETS represents the strength of Australian swimwear design on the international stage, pairing a domestic retail presence with distribution through leading department stores abroad.

Frequently asked questions

Where is JETS swimwear from?

JETS by Jessika Allen is an Australian swimwear brand founded in Sydney, where its design team is based.

What does JETS sell?

JETS sells swimwear such as one-pieces and bikinis, plus resortwear including dresses, kaftans and sarongs.

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