Bondi Born
Bondi Born is an Australian luxury swim and resort wear label founded in Sydney in 2015 by Dale McCarthy. It makes swimwear, dresses and separates, produced in Australia and sold internationally.
| Founded | 2015, Sydney |
|---|---|
| Founder | Dale McCarthy |
| Products | Swimwear and resort wear |
| Manufacturing | Made in Australia |
| Website | bondiborn.com |
What is Bondi Born?
Bondi Born is a Sydney swimwear and resort wear brand founded in 2015 by Dale McCarthy, whose background was in finance rather than fashion. The label describes itself as a contemporary Australian designer of luxury swim and resort wear that is sustainably made.
History
Bondi Born launched by exporting first. Before selling online, it was stocked by upmarket retailers in Europe, the Americas and the Caribbean. In May 2017 it launched e-commerce sites for Australia, the United States and Europe.
Products and positioning
The range includes one-piece swimsuits, bikinis and cover-ups built around the brand's own fabrics, named Sculpteur, Embodee and Singuleur. It also offers mini, midi and maxi dresses in silk, satin, linen and cotton, plus tops, skirts, trousers, shorts and matching separates.
- Swimwear made in Australia
- Exclusive print fabrics and handmade hardware trims
- Resort dresses and separates
Distribution
Bondi Born sells through its own international online store and through luxury stockists overseas.
Why it matters
The brand is an example of an Australian label going global from the outset, using international luxury wholesale to build credibility before opening direct channels.
Frequently asked questions
Who founded Bondi Born?
Bondi Born was founded in Sydney in 2015 by Dale McCarthy.
What does Bondi Born sell?
Bondi Born sells luxury swimwear, cover-ups, resort dresses and separates.