Shilav
Shilav Group · Israel
Shilav is an Israeli retail chain for babies and young children, founded in 1974 by Isaac and Shosi Oren. It sells baby and children's clothing alongside strollers, furniture, toys and feeding products.
| Founded | 1974 |
|---|---|
| Founders | Isaac and Shosi Oren |
| Country | Israel |
| Offer | Baby clothing, gear, furniture and toys |
| Website | shilav.co.il |
What is Shilav?
Shilav is an Israeli specialist retailer for babies, toddlers and parents. It combines children's fashion with a broad range of baby equipment, making it a one stop destination for young families.
History
The Shilav Group was founded in 1974 by husband and wife Isaac and Shosi Oren. Over time the group developed products beyond retail, including the developmental toy brand Tiny Love, which began as a division of the group.
Products and positioning
Shilav's fashion offer covers clothing for newborns, boys and girls, together with shoes and accessories. Beyond apparel it sells:
- Strollers, car seats and outdoor gear
- Nursery furniture, bedding and textiles
- Feeding, bathing and changing products
- Toys and products for new mothers
Distribution
The chain operates stores across Israel and sells online through its own website.
Why it matters
Shilav is one of Israel's established names in baby retail, showing how a childrenswear offer can sit within a wider category specialist model that serves families from pregnancy through the early years.
Frequently asked questions
Who founded Shilav?
Shilav was founded in 1974 by Israeli couple Isaac and Shosi Oren.
What does Shilav sell?
Shilav sells baby and children's clothing and shoes, as well as strollers, car seats, nursery furniture, toys and feeding products.