Red-Rag
Red-Rag is a Dutch children's shoe brand founded in 2004. It makes slippers, clogs, sneakers and flip-flops for boys and girls, produced in Italy and Portugal.
| Founded | 2004 |
|---|---|
| Country | Netherlands |
| Focus | Children's shoes |
| Production | Italy and Portugal |
| Sizes | Up to 40 |
| Website | red-rag.com |
What is Red-Rag?
Red-Rag is a footwear brand from the Netherlands that specialises in shoes for children. The boys and girls range covers everyday shoes as well as slippers and clogs designed specifically for young feet.
History
The brand was founded in 2004. Its founders already had many years of experience in making shoes for adults, and moving into children's footwear was a natural step for them.
Products and positioning
Red-Rag is best known for slippers and clogs in bright colours made from suede. The soft sole moulds to the foot over time. Alongside these, the brand releases a sneaker and flip-flop collection each season, designed to match that season's clothing lines. Key points of the range:
- Suede slippers and clogs in bright colours
- Seasonal sneakers and flip-flops
- Sizes that run true to size, up to size 40
- Production by small family businesses in Italy and Portugal
Distribution
Red-Rag shoes are sold through independent children's shoe retailers and online fashion platforms in the Benelux, and the brand runs a B2B ordering portal for retail partners.
Why it matters
Red-Rag is an example of a specialist Dutch children's footwear label that relies on small European family factories rather than large scale production.
Frequently asked questions
Where is Red-Rag from?
Red-Rag is a Dutch shoe brand from the Netherlands.
Where are Red-Rag shoes made?
Red-Rag shoes are made in Italy and Portugal by small family businesses.