Shoesme
Shoesme is a Dutch children's footwear brand founded in 1999 by Michiel Slaats and based in Tilburg. It is known for its BABY-PROOF shoes for babies' first steps and makes shoes for crawling, walking and playing children.
| Founded | 1999 |
|---|---|
| Founder | Michiel Slaats |
| Headquarters | Tilburg, Netherlands |
| Known for | BABY-PROOF® first step shoes |
| Production | Portugal |
| Website | shoesme.nl |
What is Shoesme?
Shoesme is a children's shoe brand from the Netherlands, founded in 1999 by Michiel Slaats and headquartered in Tilburg. It designs footwear around the stages of a child's motor development.
Products and positioning
The brand's best known product is BABY-PROOF®, which Shoesme presents as the first shoe designed for infants' first steps, with a patented bubble sole. It was followed by BABY-PROOF® Smart, which has a profiled sole for children who have started walking.
- Shoes for babies learning to crawl
- First step shoes for toddlers
- Walking and running shoes for babies
- Shoes for children who walk, run and play
Production
Shoesme produces in Europe and works with Portuguese shoe factories, where a team of modellers develops a new collection every season.
Distribution
Alongside wholesale distribution and online platforms such as Zalando, Shoesme operates its own shops in the Netherlands, including brand stores in Breda and Utrecht.
Why it matters
Shoesme is an example of a specialist that has built a children's footwear brand on development stage design and a patented product, rather than on general fashion assortments.
Frequently asked questions
Who founded Shoesme?
Shoesme was founded in 1999 by Michiel Slaats in the Netherlands.
Where are Shoesme shoes made?
Shoesme produces in Europe, working with shoe factories in Portugal.