14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Jochie&Freaks

Netherlands

Jochie&Freaks is a children's footwear brand from Jochie International in the Netherlands. It makes shoes for babies and children, including first shoes, low shoes and boots.

Facts
CompanyJochie International
CountryNetherlands
CategoryChildren's and baby shoes
Websitejochieandfreaks.com
Segment
Mid-market
Categories
ChildrenswearFootwear
Sales channels
Marketplaces

What is Jochie&Freaks?

Jochie&Freaks is a children's footwear brand from the Dutch company Jochie International. The label focuses entirely on shoes for babies and children, covering the stages from first steps to school age.

Products and positioning

The range is organised around the main children's shoe categories: first shoes for babies, low shoes for everyday wear and boots for the colder seasons. Styles include details more often found in adult footwear, such as brown suede ankle boots with laces, side zips and metal eyelets in a cowboy or biker look.

  • Baby and first shoes
  • Low children's shoes
  • Boots, including cowboy and biker styles
  • Suede and leather uppers

Pricing places the label in the mid-market for children's footwear, accessible enough for regularly replaced sizes while still offering fashion-led styling.

Distribution

Jochie&Freaks is sold through large online fashion platforms in the Netherlands, where the brand has a dedicated presence across baby shoes, low shoes and boots.

Why it matters

Jochie&Freaks represents a group of specialised Dutch children's shoe labels that bring adult fashion references into kids' footwear, a category where fit, durability and style all shape purchase decisions.

Frequently asked questions

What does Jochie&Freaks sell?

Jochie&Freaks sells shoes for babies and children, including first shoes, low shoes and boots.

Where is Jochie&Freaks from?

Jochie&Freaks is a children's shoe brand from Jochie International in the Netherlands.

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