Powell Craft
Powell Craft is a British family business founded in 1962 and based in Brighton. It makes hand-finished cotton nightwear, traditional children's clothing, soft toys and homewares from natural fabrics.
| Founded | 1962 |
|---|---|
| Headquarters | Brighton, United Kingdom |
| Ownership | Family business |
| Core products | Cotton nightwear, childrenswear, toys |
| Website | powell-craft.co.uk |
What is Powell Craft?
Powell Craft is a family business established in 1962 and based in Brighton, England. It began with wooden toys in the 1960s and has since developed into a broader gift and clothing company working with natural fabrics.
Products and positioning
The company's range spans clothing, toys and the home, with a traditional, heritage style aesthetic:
- Hand-finished cotton nightwear
- Traditional children's clothing
- Vintage style soft toys
- Decorative homewares and scented gifts
Its children's pyjamas have featured in consumer roundups of favourite kids' pyjama brands, and its soft toys are sold by specialist children's retailers such as Childrensalon.
Distribution
Powell Craft sells to retailers and exhibits at trade fairs including Top Drawer in London and HOMI in Milan, where it presents its nightwear, childrenswear and gift ranges to independent shops.
Why it matters
With more than six decades of trading, Powell Craft is an example of a long established British family company that has kept a niche in natural fabric nightwear and traditional childrenswear by pairing clothing with gifts and homewares.
Frequently asked questions
Where is Powell Craft from?
Powell Craft is a British family business based in Brighton, England, founded in 1962.
What does Powell Craft make?
It makes hand-finished cotton nightwear, traditional children's clothing, soft toys, decorative homewares and scented gifts.