Tobias & the Bear
Tobias & the Bear is a British children's fashion and homewares brand founded in 2014 by Leanne McKeever and Ruth Cozens. It sells clothing and homeware for babies and children, made in the UK.
| Founded | 2014 |
|---|---|
| Founders | Leanne McKeever, Ruth Cozens |
| Origin | United Kingdom |
| Product focus | Childrenswear and homewares |
| Website | tobiasandthebear.com |
What is Tobias & the Bear?
Tobias & the Bear is a children's fashion and homewares company from the United Kingdom. It was founded in 2014 by Leanne McKeever and Ruth Cozens, and its online store has highlighted that its products are made in the UK.
Products and positioning
The brand designs clothing for babies and children alongside homewares for the nursery and bedroom. Its range covers everyday pieces such as rompers, sweatshirts, leggings and t-shirts, together with blankets, duvet sets and bibs.
In 2016 the company added a licensed Mr Men Little Miss line, applying the classic characters to rompers, sweatshirts, leggings, t-shirts, blankets, duvet sets and bibs.
- Babywear and childrenswear
- Nursery homewares such as blankets and duvet sets
- Character licensing collaborations
Distribution
Tobias & the Bear sells primarily through its own online store, which customers describe as offering distinctive designs for children of different ages.
Why it matters
The brand belongs to a group of independent British childrenswear labels that combine domestic production with a direct online model and use licensed characters to reach new customers.
Frequently asked questions
Who founded Tobias & the Bear?
Tobias & the Bear was founded in 2014 by Leanne McKeever and Ruth Cozens.
Where is Tobias & the Bear from?
It is a British brand, and its products have been made in the UK.