EASY SHOP
EASY SHOP is a Taiwanese lingerie retailer that styles itself as Taiwan's national lingerie store. It sells affordable bras, underwear and support products through its stores, website and app.
| Origin | Taiwan |
|---|---|
| Positioning | Taiwan's national lingerie store |
| Key lines | Audrey, Miss Audrey, Banana Pie |
| Channels | Stores, website, app |
| Website | easyshop.com.tw |
What is EASY SHOP?
EASY SHOP is a lingerie brand and retailer from Taiwan that presents itself as Taiwan's national lingerie store. Its proposition is built on high value for money for everyday customers.
Products and positioning
The range focuses on bras and underwear, recently extended into waist and knee supports. Featured lines include:
- The Audrey functional range and Audrey Paris series
- Miss Audrey bras
- Banana Pie wireless bras
The brand runs large seasonal promotions, such as its mid-year 618 sale, and celebrity linked campaigns with tours across Taiwan.
Distribution
EASY SHOP sells through its own website, a dedicated app with exclusive offers, other online platforms and physical stores across Taiwan, with promotions that run across all channels.
Why it matters
EASY SHOP is a prominent domestic lingerie name in Taiwan, showing how a value positioned brand can use omnichannel promotions and an app to compete with international underwear labels.
Frequently asked questions
Where is EASY SHOP from?
EASY SHOP is a lingerie brand and retailer from Taiwan.
What does EASY SHOP sell?
EASY SHOP sells bras and underwear, plus waist and knee support products, at value prices.