Dagi
Dagi Giyim Sanayi ve Ticaret A.S. · Turkey
Dagi is a Turkish underwear, sleepwear and swimwear brand that started in 1984 with men's homewear and underwear. Today it sells intimates, pyjamas, beachwear and everyday clothing for men and women.
| Started | 1984 |
|---|---|
| Company | Dagi Giyim Sanayi ve Ticaret A.S. |
| Products | Underwear, sleepwear, swimwear |
| Channels | Own stores, franchise, online |
| Website | dagi.com.tr |
What is Dagi?
Dagi is a Turkish intimate apparel brand operated by Dagi Giyim Sanayi ve Ticaret A.S. The business entered textiles in 1984 with men's homewear and underwear under the Dagi name, and the current company was formed in 2004. Nedim Koç has served as chairman of the board.
Products and positioning
Dagi covers several categories for men and women:
- Underwear, including bras, briefs, boxers and vests
- Home and sleepwear, such as pyjama sets, dressing gowns and nightgowns
- Swimwear, including bikinis, swimsuits and swim shorts
- Tracksuits, socks and everyday clothing
The brand also offers children's products and positions itself on everyday comfort within the mid-market.
Distribution
Dagi runs its own online shop and a store network that combines company-owned and franchise stores. Around 2018 it operated 58 own stores and 32 franchise stores, with ambitions to reach 100, and identified the Gulf countries and Eastern Europe as target regions for international growth.
Why it matters
Dagi is one of the established Turkish names in underwear and sleepwear, showing how domestic intimate apparel brands combine own retail, franchising and e-commerce.
Frequently asked questions
Where is Dagi from?
Dagi is a Turkish brand that began in 1984 with men's homewear and underwear.
What does Dagi sell?
Dagi sells underwear, pyjamas and sleepwear, swimwear and everyday clothing for men and women.