Avva
Avva is a Turkish fashion brand best known for menswear. It runs its own stores in Turkey and abroad and sells through retail points in Turkish-, Russian- and Arabic-speaking markets.
| Country | Turkey |
|---|---|
| President | Volkan Atik |
| Collections | Two seasonal collections a year |
| Stores (2018) | 70 in Turkey, 30 abroad |
| Retail points (2018) | About 3,000 |
| Website | avva.com.tr |
What is Avva?
Avva is a fashion brand from Turkey. Volkan Atik is the company's president, and in 2018 the brand set out to enter the UK menswear market, which it saw as a gateway to Europe.
Products and positioning
Avva presents two seasonal collections each year, autumn/winter and spring/summer, with an average of 650 options in each.
Distribution
In 2018 the brand reported 70 stores in Turkey and 30 stores abroad, with a plan to reach 200 stores by 2022 by opening 100 new ones. Its products are sold in around 3,000 retail points, including in Turkish-, Russian- and Arabic-speaking countries.
The brand's growth plan in 2018 expected sales growth of 30 to 35 percent for the year and relied on opening new stores both in Turkey and abroad. Its collections are produced in two main seasons, which gives retail partners a regular rhythm of deliveries.
Why it matters
Avva is an example of a Turkish brand that has built a vertically organised store network at home and used it as a base for export expansion across neighbouring regions and towards Western Europe.
Frequently asked questions
Where is Avva from?
Avva is a Turkish fashion brand.
What does Avva sell?
Avva sells fashion collections for each autumn/winter and spring/summer season, and is best known for menswear.