ARMINE
ARMINE is a Turkish women's fashion brand specialising in modest wear, known in Turkey as tesettür clothing. It makes dresses, tunics, ferace, coats and evening wear, together with scarves, shawls and accessories.
| Country | Turkey |
|---|---|
| Focus | Modest womenswear |
| Signature categories | Scarves, shawls, ferace |
| Channels | Stores, webshop, mobile app |
| Website | armine.com |
What is ARMINE?
ARMINE is a womenswear brand from Turkey focused on modest fashion. The company points to many years of experience in the sector and positions itself as a trend-setter in women's modest clothing.
Products and positioning
The brand offers a full modest wardrobe, from daywear to occasion pieces:
- Dresses, tunics, skirts and trousers
- Ferace, coats, trench coats and suits
- Blouses and knitwear
- Evening wear (abiye)
- Scarves, shawls, bags, belts, hats and perfume
ARMINE also offers a plus-size line.
Distribution
ARMINE sells through its own stores, its e-commerce site and a mobile app on iOS and Android. Its scarves, shawls and outerwear are also listed on Turkish marketplaces and price comparison platforms.
The webshop offers free shipping on larger orders and a 14 day return window, and the mobile app gives customers a discount on their first in-app purchase.
Why it matters
ARMINE serves the modest fashion customer with a complete offer that spans clothing, headscarves and accessories under one brand.
Frequently asked questions
Where is ARMINE from?
ARMINE is a Turkish women's fashion brand specialising in modest wear.
What does ARMINE sell?
ARMINE sells modest women's clothing such as dresses, tunics, ferace, coats and evening wear, plus scarves, shawls, bags and other accessories.