14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Nocturne

Turkey

Nocturne is a womenswear brand founded in Istanbul in 2012. It designs on-trend dresses, blouses, jackets, trousers and accessories sold through its own stores and online.

Facts
Founded2012, Istanbul
FocusWomenswear and accessories
StoresMore than 50 across Europe
Australian launchOctober 2021
Websitenocturne.com.tr
Segment
Mid-market
Categories
WomenswearAccessoriesBags
Sales channels
Own storesE-commerceWholesale

What is Nocturne?

Nocturne is a womenswear label that was founded in Istanbul in 2012 and presents itself as a European style fashion brand. It is known for on-trend pieces aimed at a fashion conscious female customer.

Products and positioning

The collections cover dresses, blouses, jackets, trousers and skirts, complemented by bags and accessories. Seasonal collections are built around several design stories that span athleisure, streetwear and workwear, and the brand has also released collaboration capsules.

  • Dresses, blouses and jackets
  • Trousers and skirts
  • Bags and accessories

Distribution

Nocturne sells through its own stores, which number more than 50 across Europe, as well as through e-commerce. Alongside its Turkish web shop it operates separate sites for the United Arab Emirates and the United States, and in October 2021 it launched in Australia with a dedicated online store. The brand also handles wholesale enquiries.

Why it matters

Nocturne is an example of a Turkish fashion brand that has grown beyond its home market through a mix of physical retail and country specific e-commerce sites.

Frequently asked questions

Where is Nocturne from?

Nocturne was founded in Istanbul, Turkey, in 2012.

What does Nocturne sell?

It sells womenswear such as dresses, blouses, jackets, trousers and skirts, plus bags and accessories.

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