14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Touché Privé

Turkey

Touché Privé is a Turkish modest fashion brand founded in 2014 by Enes Can Büyükköse and Miraç Bal. It designs womenswear for women aged 20 to 45 and sells through e-commerce and physical retail.

Facts
Founded2014
FoundersEnes Can Büyükköse, Miraç Bal
OriginTurkey
FocusModest womenswear
ExpansionGCC, starting with Saudi Arabia
Websitetoucheprive.com
Segment
Mid-market
Categories
Womenswear
Sales channels
E-commerceOwn storesFranchise

What is Touché Privé?

Touché Privé is a womenswear brand from Turkey, operated by Touche Tekstil A.S. It was founded in 2014 by Enes Can Büyükköse, who serves as CEO, and Miraç Bal. The brand positions itself as a design led modest fashion label for women aged 20 to 45.

Products and positioning

Its collections cover a full women's wardrobe, including:

  • Knitwear, shirts and blouses
  • Suits, jackets and trench coats
  • Trousers, skirts and tunics
  • Sweatshirts and bodysuits
  • An Essentials line and an outlet section

Distribution

Touché Privé runs an omnichannel model that spans e-commerce and physical stores, and it offers a franchise programme. It serves customers in more than 100 countries. In October 2025 the brand raised growth funding led by Amplify Growth Partnership to expand across the Gulf, starting with flagship stores in Saudi Arabia, with the UAE and Kuwait also named as markets.

Why it matters

Touché Privé reflects the rise of Turkish modest fashion brands that combine online reach with physical retail and are targeting growth in the Gulf region.

Frequently asked questions

Who founded Touché Privé?

Touché Privé was founded in 2014 by Enes Can Büyükköse and Miraç Bal.

Where is Touché Privé from?

Touché Privé is a Turkish modest fashion brand that sells in more than 100 countries.

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