Tudors
Tudors is a Turkish menswear brand launched around 2014 and known for men's shirts and accessories at accessible prices. Named after the English Tudor dynasty, it has expanded internationally through franchising, including stores in the UAE.
| Launched | Around 2014 |
|---|---|
| Owner | Yasar Ayaydin |
| Core product | Men's shirts |
| UAE partner | Danube Fashion |
| Website | tudors.com |
What is Tudors?
Tudors is a menswear brand with Turkish roots that focuses on shirts and accessories for men. The brand takes its name from the English Tudor dynasty and aims to offer quality men's clothing at accessible prices.
History
The brand was launched around 2014 under owner Yasar Ayaydin. Within two years it was present in ten countries, with plans to add many more markets through franchising.
Distribution
Tudors has grown through partner-run stores alongside its own retail. In the UAE, its stores are operated by Danube Fashion, a division of the Dubai-based Danube Group. By mid-2016 there were six Tudors stores in the UAE, with further openings planned.
Products and positioning
The core of the range is men's shirts, complemented by accessories and other menswear. The brand positions itself in the accessible segment, promising good quality without high prices.
Why it matters
Tudors illustrates how Turkish menswear brands have used franchise partnerships to expand quickly into the Gulf and other international markets, building on Turkey's strength in shirt manufacturing.
Frequently asked questions
Where is Tudors from?
Tudors is a Turkish menswear brand that has expanded abroad through franchise partners, including in the UAE.
What does Tudors sell?
Tudors sells men's shirts and accessories positioned at accessible prices.