Abbate

Abbate is a Turkish menswear brand best known for shirts, owned by Istanbul shirt manufacturer Öztay Tekstil. It sells shirts, tailoring and accessories through its own stores in Turkey and through retail partners.

What is Abbate?

Abbate is the own label of Öztay Tekstil, a shirt manufacturer based in Istanbul and founded in 1989. The name is taken from Italian and is used to suggest a successful businessman.

Products and positioning

Shirts are the heart of the brand, with a focus on practical performance:

• Wrinkle-free shirts for travel
• Stain-resistant shirts
• Stretch shirts with elastic fibres, introduced in 2006
• A basic line with fast reordering for retailers

Beyond shirts, Abbate sells most categories of men's clothing as well as women's shirts, ties, cufflinks, underwear and braces. It has positioned itself as a premium brand for quality specialist retail.

Distribution

In Turkey Abbate runs its own stores in Istanbul shopping centres and supplies independent retailers, and it is available online on Turkish marketplaces. In 2002 the company set up Abbate Textil GmbH in Ratingen with a showroom to supply German menswear retailers through shop-in-shops and corners.

Why it matters

Abbate illustrates how Turkish shirt manufacturers have built their own consumer brands, using production know-how to compete on function and value in menswear.

Frequently asked questions

Where is Abbate from?

Abbate is a Turkish menswear brand owned by Istanbul shirt maker Öztay Tekstil.

What does Abbate sell?

Abbate is best known for men's shirts and also sells menswear, women's shirts and accessories.

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