Suwen
Suwen is a Turkish lingerie brand founded in Istanbul in 2003. It sells lingerie, sleepwear, loungewear and beachwear through its own stores and online shop and has expanded into the United Arab Emirates.
| Founded | 2003 |
|---|---|
| Origin | Istanbul, Turkey |
| Range | More than 1,500 styles |
| UAE stores | Abu Dhabi and Dubai |
| Website | suwen.com.tr |
What is Suwen?
Suwen is a Turkish lingerie and sleepwear brand founded in Istanbul in 2003. It offers more than 1,500 styles across intimate apparel and homewear.
Products and positioning
The assortment covers:
- Bras, briefs, camisoles and corsetry
- Pyjamas, sleepwear and loungewear
- Beachwear including bikinis and swimsuits
- Maternity and postpartum wear, and socks
In its Gulf stores, prices start from AED 200, placing it in the accessible part of the lingerie market.
Distribution
Suwen sells through its own stores and online shop in Turkey. Abroad it has stores in Romania and has been growing in the United Arab Emirates, with a store at Dalma Mall in Abu Dhabi and, from 2026, a second store at BurJuman in Dubai as part of its regional expansion.
Why it matters
Suwen is one of the Turkish intimate apparel brands taking a domestic store concept into the Gulf, a region where Turkish fashion retailers have been expanding their physical presence.
Frequently asked questions
Where is Suwen from?
Suwen is a Turkish lingerie brand founded in Istanbul in 2003.
What does Suwen sell?
Suwen sells lingerie, sleepwear, loungewear, beachwear and maternity wear.