29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Cottonil

Egypt

Cottonil is an Egyptian underwear and basics brand founded in 1999 and based in Cairo. It makes underwear, loungewear, socks and bath textiles and sells them through hundreds of branches in Egypt and franchises in the Gulf.

Facts
Founded1999
FounderBassel Samakia
HeadquartersCairo, Egypt
FactoriesGesr El Suez, 10th of Ramadan City, Khanka
MarketsEgypt, Saudi Arabia, UAE and export
Websitecottonil.com
Segment
Mid-market
Categories
MenswearWomenswearChildrenswearLingerieHome
Sales channels
Own storesFranchiseWholesale

What is Cottonil?

Cottonil is one of Egypt's best known names in cotton underwear and everyday basics. The company is headquartered in Cairo and operates its own manufacturing plants in Gesr El Suez, 10th of Ramadan City and Khanka.

History

The brand was founded in 1999 by Bassel Samakia, a Syrian businessman who serves as the company's chairman.

Products and positioning

Cottonil's range covers several categories of everyday textiles:

  • Underwear, including boxer shorts, briefs and undershirts
  • Loungewear, pyjamas and home clothes
  • Socks and knitted goods
  • Bathrobes and towels

Distribution

In Egypt the brand sells through hundreds of direct retail branches and authorised distributors. It also has franchises and branches in Saudi Arabia and the United Arab Emirates, and exports to Europe, the Middle East and Africa.

Why it matters

Cottonil combines domestic manufacturing with a dense retail network, making it a reference point for vertically integrated basics brands in Egypt and the wider Middle East.

Frequently asked questions

Where is Cottonil from?

Cottonil is an Egyptian brand headquartered in Cairo, with factories in several locations in Egypt.

What does Cottonil sell?

Cottonil sells underwear, undershirts, loungewear, pyjamas, socks, bathrobes and towels.

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