Dice
Dice Sport & Casual Wear SAE · Egypt
Dice is an Egyptian underwear and casual wear brand produced by Dice Sport & Casual Wear SAE, a manufacturer based in Suez and incorporated in 1997. It is best known for men's underwear such as boxers and briefs.
| Company | Dice Sport & Casual Wear SAE |
|---|---|
| Incorporated | 1997 |
| Headquarters | Suez, Egypt |
| Listing | Egyptian Exchange (DSCW) |
| Website | dice-eg.com |
What is Dice?
Dice is an underwear and casual wear brand from Egypt. It belongs to Dice Sport & Casual Wear SAE, a company incorporated in 1997 and headquartered in Suez, whose shares are listed on the Egyptian Exchange.
Products and positioning
The company manufactures ready made casual wear and knitted products from cotton, polyester and viscose. Under the Dice name it is best known for men's underwear, including boxers and boxer briefs sold in multipacks at accessible prices.
- Men's boxers and boxer briefs
- Knitted underwear and basics
- Casual wear in cotton and blended fabrics
Distribution
Dice products are sold through a network of branded shops and retail points across Egypt, as listed in the Egyptian business directory, and through Egyptian online marketplaces. In 2012 the company acquired almost the entire share capital of Master Line for Textiles Industry Company, expanding its manufacturing base.
Why it matters
Dice is one of the domestic manufacturers that make Egypt's cotton and knitting industry visible to local consumers through a branded product. As a listed company with its own production, it illustrates how Egyptian textile producers have built consumer brands in the basics and underwear category.
Frequently asked questions
Where is Dice underwear from?
Dice is an Egyptian brand made by Dice Sport & Casual Wear SAE, which is headquartered in Suez.
What does Dice sell?
Dice sells underwear, mainly men's boxers and briefs, along with knitted basics and casual wear.