marlies dekkers
marlies dekkers is a Dutch lingerie brand founded by designer Marlies Dekkers, who launched her Undressed collection in 1993. It makes lingerie, beachwear, loungewear and sunglasses.
| Founded | 1993 |
|---|---|
| Founder | Marlies Dekkers |
| Origin | Netherlands |
| Lines | Undressed, Sundressed, Nightdressed |
| Website | marliesdekkers.com |
What is marlies dekkers?
marlies dekkers is a Dutch designer lingerie brand named after its founder, the fashion designer Marlies Dekkers. It is known for lingerie that was heralded at its launch as a new approach to designing underwear.
History
The brand began in 1993 with the Undressed collection. From there it expanded into further lingerie lines and into beachwear, loungewear and eyewear. A store in New York operated briefly between December 2008 and March 2009.
Products and positioning
The range is organised into several lines:
- Undressed lingerie, including women's, special sizes and men's lines
- Cotton and Secrets lingerie lines
- Sundressed beachwear and sunglasses
- Nightdressed lounge and evening wear
Distribution
marlies dekkers is sold in stores in cities including Amsterdam, Paris and Berlin, through its own online shop and through international retailers such as Myer in Australia.
Why it matters
marlies dekkers is one of the best known Dutch fashion brands abroad and an example of a designer led lingerie label that built a distinct visual signature and extended it into swimwear and loungewear.
Frequently asked questions
Who founded marlies dekkers?
The brand was founded by the Dutch designer Marlies Dekkers, who launched her first lingerie collection, Undressed, in 1993.
What does marlies dekkers sell?
marlies dekkers sells lingerie, beachwear under the Sundressed name, lounge and evening wear, and sunglasses.