Via di Gioia
Via di Gioia is a small Amsterdam-based swimwear brand known for embroidered bikinis in a wide range of cup sizes. Its swimwear is made mainly from recycled PET yarns.
| Base | Amsterdam, Netherlands |
|---|---|
| Product | Swimwear |
| Cup sizes | A to I |
| Materials | Recycled PET (Seaqual, Perpetual) |
| Website | viadigioia.com |
What is Via di Gioia?
Via di Gioia is a Dutch swimwear label based in Amsterdam. The business is solely funded and owned by its founder, Charlotte, an Amsterdam-based entrepreneur. It describes its product as sustainable designer swimwear known for eye-catching embroidery, precise fits and luxurious quality.
Products and positioning
The brand designs bikinis with a strong focus on fit across a broad size range:
- Tops in Balconette, Plunge and Triangle shapes
- Cup sizes from A to I with adjustable bands
- Bottoms in V-shape, high-waist, Brazilian and classic cuts
- Mix-and-match sizing of tops and bottoms
Fabrics are made mainly from recycled PET recovered from ocean plastic waste, using Seaqual and Perpetual yarns sourced via the Spanish supplier Estilmar. Packaging is plastic free, and the brand releases one carefully designed essential collection per year. Its main production partner holds SA8000 certification, and the brand partners with One Tree Planted, planting a tree for each order.
Distribution
Via di Gioia sells primarily direct to consumers through its own online shop, shipping worldwide.
Why it matters
Via di Gioia addresses a gap in fashion swimwear for larger cup sizes while building its product on recycled materials and a slower, single-collection rhythm.
Frequently asked questions
Where is Via di Gioia from?
Via di Gioia is a small swimwear business based in Amsterdam in the Netherlands.
What sizes does Via di Gioia offer?
Via di Gioia's bikini tops come in cup sizes A to I with adjustable bands, combined with bottoms in several cuts.