WALLIEN
WALLIEN is a Dutch water sports brand founded by Madeleine Wallien that makes wetsuits and swimwear for women. Its range covers springsuits, full wetsuits, swimsuits, rash guards and changing robes.
| Founder | Madeleine Wallien |
|---|---|
| Base | Amsterdam, Netherlands |
| Products | Women's wetsuits and swimwear |
| Focus | Plant-based wetsuits |
| Website | wallien.com |
What is WALLIEN?
WALLIEN is a women's water sports brand founded by Madeleine Wallien, an Amsterdam-based designer and mother who surfs, paddleboards, sails and swims in open water. Its mission is to make technically advanced water wear for women, designed and made by women, and to help conserve ocean life.
Products and positioning
The range includes:
- Wetsuits, including springsuits and full wetsuits
- Swimwear, from one-pieces and two-pieces to performance swim
- Rash guards
- Changing robes, tote bags and accessories
WALLIEN emphasises high-quality materials and offers plant-based wetsuits as an alternative to conventional neoprene. The brand has also collaborated with professional surfer Nikki van Dijk on a wetsuit collection.
Distribution
WALLIEN sells through its own online store, which serves multiple international markets, and through retail partners, including surf and sports retailers.
Why it matters
WALLIEN addresses a gap in a category long dominated by men's sizing and design, showing how a women-focused brand can compete in technical water sports with fit and material innovation.
Frequently asked questions
Who founded WALLIEN?
WALLIEN was founded by Madeleine Wallien, a designer based in Amsterdam who surfs, sails and swims in open water.
What does WALLIEN sell?
WALLIEN sells women's wetsuits, swimwear, rash guards, changing robes and accessories.