14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Seabass

Netherlands

Seabass is a Dutch swimwear and resortwear brand founded in 2019 by Kayleigh and Barry van Ruiven. It makes UV-protective pieces for parents and children from recycled ocean waste, handmade in Portugal.

Facts
Founded2019
FoundersKayleigh and Barry van Ruiven
CountryNetherlands
ProductionHandmade in Portugal
CertificationB Corp since October 2024
Websiteseabass-official.com
Segment
Premium
Categories
SwimwearChildrenswearWomenswearMenswear
Sales channels
E-commerce

What is Seabass?

Seabass is a Dutch brand of UV-protective swimwear and resortwear for the whole family. It was founded in 2019 by Kayleigh and Barry van Ruiven and operates as Seabass Sustainable Fashion Coöperatie U.A., a cooperative based in the province of South Holland.

Products and positioning

The collections pair matching designs for parents and children, including UPF50+ pieces intended for all-day wear at the beach and beyond. Seabass emphasises vibrant colours and patterns and positions the line as a luxury offer for families.

  • Fabrics made from recycled ocean waste
  • Quick-drying, UV-protective swimwear and resortwear
  • Full collection described as fairtrade and handmade in Portugal

Sustainability credentials

Seabass has been a Certified B Corporation since October 2024, with a B Impact score of 82.7, well above the median for ordinary businesses. Recycled inputs and European production are central to its proposition.

Why it matters

Seabass illustrates how smaller Dutch labels are combining family resortwear, recycled materials and third-party impact certification to compete in a premium niche, rather than on volume or price.

Frequently asked questions

Who founded Seabass?

Seabass was founded in 2019 by Kayleigh and Barry van Ruiven in the Netherlands.

What is Seabass swimwear made from?

Its UV-protective swimwear and resortwear is made from recycled ocean waste and handmade in Portugal.

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