Tutti Rouge
Tutti Rouge is a British lingerie brand founded in 2012 by lingerie manufacturers and based in Leicestershire. It specialises in bras and lingerie for fuller busts, from a DD cup upwards.
| Founded | 2012 |
|---|---|
| Headquarters | Earl Shilton, Leicestershire, United Kingdom |
| Specialism | DD cups and upwards |
| Band sizes | 30 to 48 |
| Website | tuttirouge.com |
What is Tutti Rouge?
Tutti Rouge is a British lingerie brand founded in 2012 by lingerie manufacturers who had previously designed and made lingerie for global brands. After about a year of development, it launched its first collection in summer 2013. The company is based in Earl Shilton, Leicestershire.
Products and positioning
Tutti Rouge focuses on curvy women and fuller busts, stating that its expertise lies in DD cups and upwards. Everything is designed in the UK. The range includes:
- Bras and bralettes
- Bodysuits and briefs
- Matching lingerie sets
- Jojoe by Tutti, a separate line for smaller cup sizes
Band sizes run from 30 to 48.
Distribution
The brand sells through its own online store and offers in-person bra fitting appointments at its Leicestershire headquarters. It has also been featured by UK fashion industry bodies as a British intimate apparel brand.
Why it matters
Fuller-bust lingerie remains underserved by many mainstream brands, and fit expertise is a key differentiator. Tutti Rouge, built by people with a manufacturing background, combines technical construction with fashion-led design, and it is part of the Leicestershire region's long tradition in contour and lingerie manufacturing.
Frequently asked questions
Where is Tutti Rouge from?
Tutti Rouge is a British lingerie brand based in Earl Shilton, Leicestershire.
What sizes does Tutti Rouge make?
Tutti Rouge specialises in DD cups and upwards, with band sizes from 30 to 48, and offers smaller cups through its Jojoe by Tutti line.