Orchard Moon
Orchard Moon is a British sleepwear label making luxury pyjama sets in plant based fabrics. It launched its debut collection in May 2021 and sells directly through its own website.
| Debut collection | May 2021 |
|---|---|
| Category | Luxury pyjamas and accessories |
| Fabrics | Tencel and lyocell filament |
| Sales channel | Own online store |
| Website | orchardmoon.com |
What is Orchard Moon?
Orchard Moon is a nightwear brand focused on luxury pyjamas. It introduced its debut collection in May 2021, presenting sets with hand painted floral prints and accessories such as scrunchies.
Products and positioning
The core product is the pyjama set, such as the Selina style, combining a long sleeved blouse with trousers. Prices place the brand at the luxury end of sleepwear, with a full set at around £280 and scrunchies from £22.
The brand works with sustainable plant based fabrics, namely Tencel and lyocell filament, and designs its sizing to flatter a wide range of body types. The prints are based on hand painted florals, giving each collection a distinctive artistic look.
Distribution
Orchard Moon sells exclusively through its own online store, a direct to consumer model typical of young independent nightwear labels.
Why it matters
The label reflects the rise of loungewear and sleepwear as a premium gifting and self care category, where print, fabric hand feel and material sourcing are central to the proposition.
Frequently asked questions
What does Orchard Moon sell?
Orchard Moon sells luxury pyjama sets with hand painted floral prints, plus accessories such as scrunchies.
What fabrics does Orchard Moon use?
The brand uses plant based fabrics, specifically Tencel and lyocell filament.