Coco de Mer
Coco de Mer is a London luxury lingerie and sexual wellness brand founded by Sam Roddick in 2001. Female owned and led, it designs lingerie in London and produces it in Portugal.
| Founded | 2001 |
|---|---|
| Founder | Sam Roddick |
| First store | Monmouth Street, Covent Garden |
| Production | Designed in London, made in Portugal |
| Website | coco-de-mer.com |
What is Coco de Mer?
Coco de Mer is a British luxury brand that creates and curates lingerie and sexual wellness products for women. It describes itself as female owned and female led, with a mission to celebrate the power and importance of female pleasure.
History
The brand was founded by Samantha (Sam) Roddick, daughter of Body Shop founder Anita Roddick. It opened as a store on Monmouth Street in Covent Garden, London, in December 2001. Its name comes from the coco de mer palm of the Seychelles, which produces the world's largest seed. The business was acquired by Lovehoney in 2011, and in 2014 former La Perla brand director Lucy Litwack was appointed managing director.
Products and positioning
- Luxury lingerie using French Leavers lace and bespoke embroideries
- Toys and sexual wellness products
- Accessories
Its lingerie is designed in London and produced in Portugal. The brand has presented through London Fashion Week's designer platform.
Why it matters
Coco de Mer was an early example of a luxury brand framing lingerie and sexual wellness together around a women-centred proposition, a positioning that has since become far more common.
Frequently asked questions
Who founded Coco de Mer?
Coco de Mer was founded in 2001 by Sam Roddick, daughter of Body Shop founder Anita Roddick.
What does Coco de Mer sell?
Coco de Mer sells luxury lingerie, toys and accessories designed for women.