La Perla
Luxury Holding · Italy
La Perla is an Italian luxury lingerie house founded in Bologna in 1954 by corsetière Ada Masotti. It makes lingerie, beachwear, sleepwear, ready-to-wear and accessories.
| Founded | 1954, Bologna |
|---|---|
| Founder | Ada Masotti |
| Headquarters | London, United Kingdom |
| Owner | La Perla Atelier (Luxury Holding) |
| Website | laperla.com |
What is La Perla?
La Perla is an Italian luxury lifestyle company best known for lingerie. The brand was founded in Bologna and today has its headquarters in London.
History
La Perla was established in 1954 by Ada Masotti, a couturière trained as a corset maker. Menswear underwear and beachwear were added in 1985. In 2024 its Italian manufacturing company was declared insolvent and the UK management company entered administration. In 2025 the Italian and UK units were sold to La Perla Atelier, owned by Peter Kern through Luxury Holding.
Products and positioning
The brand occupies the luxury end of the intimates market, building on a heritage of corsetry craftsmanship.
- Lingerie
- Beachwear and swimwear
- Sleepwear
- Ready-to-wear and accessories
- Men's underwear and beachwear
Distribution
La Perla serves customers worldwide through a network of around 150 locations, alongside its own online channel. Production has historically been based in Italy and Portugal.
Why it matters
La Perla is one of the most recognised names in luxury lingerie, and its recent change of ownership makes it a reference case for how heritage brands are restructured and relaunched.
Frequently asked questions
Who founded La Perla?
La Perla was founded in 1954 in Bologna by Ada Masotti, a couturière trained as a corset maker.
Who owns La Perla?
La Perla is owned by Peter Kern through Luxury Holding, following the sale of its Italian and UK units to La Perla Atelier in 2025.