Oroblu
CSP International Fashion Group S.p.A. · Italy
Oroblu is an Italian hosiery and lingerie brand belonging to CSP International. The company history dates to 1973 in Ceresara, with the Oroblu brand launched in 1987.
| Founded | 1973, Ceresara (company); brand launched 1987 |
|---|---|
| Founder | Francesco Bertoni |
| Owner | CSP International Fashion Group S.p.A. |
| Country | Italy |
| Segment | Lingerie, swimwear and hosiery |
| Website | oroblu.com |
What is Oroblu?
Oroblu is an Italian brand of hosiery and lingerie, spelled Oroblù in Italian. Its history page says the company was founded in Ceresara, Italy, in 1973 by the Bertoni family, crediting Francesco Bertoni as founder. It calls Oroblu a flagship brand of the CSP International Group, and the site footer names CSP International Fashion Group S.p.A. as trademark owner.
History
- 1973: company founded in Ceresara
- 1987: CSP International launches the Oroblu brand for a refined, cosmopolitan audience
- 1994: Shock Up line of shaping tights
- 2000: All Colors line of brightly coloured tights and leggings
- 2015: logo restyling and minimalist packaging
- 2021: Eco Sneakers project made with Lycra, introducing tights from recycled yarns
- 2022: start of work with influencers on social media
Products and positioning
The brand sells tights, stockings, socks, knee-highs and stay-ups, together with underwear such as bodysuits, bras and slips, and clothing including leggings, tops and leisurewear.
Business model and distribution
The official website operates as an online shop with country and currency selection across many European countries and the United States, free standard shipping above 39 euros and a newsletter discount. The pages reviewed do not mention physical stores, so wholesale and retail partners are not covered here.
Why it matters
Oroblu is one of the established Italian hosiery names and an example of a brand developed inside a larger fashion group. Its timeline shows a gradual move from classic hosiery towards coloured, shaping and recycled-yarn products.
Frequently asked questions
Who owns Oroblu?
Oroblu is a flagship brand of the CSP International Group, and the website names CSP International Fashion Group S.p.A. as trademark owner.
Where is Oroblu from?
Oroblu is from Italy. The company history places its foundation in Ceresara in 1973.