Lovable
Lovable is an Italian intimate apparel brand founded in 1962 that makes lingerie, daywear and loungewear for women and men. It is based in Grassobbio near Bergamo and is known for its D+ sizing.
| Founded | 1962 |
|---|---|
| Headquarters | Grassobbio, Italy |
| Main market | Italy |
| Focus | D+ sizing |
| Website | lovable.com |
What is Lovable?
Lovable is an Italian lingerie and underwear brand with a history going back to 1962. The company, Lovable Italy srl, is based in Grassobbio in the province of Bergamo, and Italy remains its main retail market.
Products and positioning
Lovable presents itself as a legacy of Italian expertise in intimate apparel. Its style is described as contemporary and elegant, at a mid-range price point. The offer covers both women and men:
- Main focus: bras with D+ sizing for fuller busts
- Daywear and loungewear
- Hosiery and socks
- Activewear, resortwear and thermalwear
- Accessories
Distribution
The brand sells through lingerie retailers and its own online shop at lovable.com, with Italy as its main retail market.
Why it matters
With more than six decades in the market, Lovable is one of the established names in Italian everyday lingerie. Its emphasis on D+ sizing and a broad range of basics positions it in the volume mid-market, where fit, comfort and value matter more than fashion statements.
Frequently asked questions
Where is Lovable lingerie from?
Lovable is an Italian intimate apparel brand based in Grassobbio, near Bergamo.
When was Lovable founded?
Lovable was founded in 1962.